Care = Contact = Keep!
Attracting new customers is often expensive and time consuming. Research has shown that it can cost 4-6 times more to attract a new customer than to retain an existing customer. Existing customers also respond more readily to promotions and market campaigns than new customers, as they are engaged with you and your business. It’s therefore loud and clear that repeat customers and the goodwill they provide are a valuable commodity to any small business. To your small business!
As a small business, it’s important to extract as much value out of your existing customer base as possible. Repeat business relies on several factors, including price, product quality, the ability to deliver your product or service and the strength of your relationship with your customer.
Strong customer relationships are created when your customers believe that they are important to your business that you care about them as people and about the business they give you.
Unlike price, product quality or service delivery. Strong customer relationships are hard for your competitor’s to replicate. Strong customer relationships help to give you a competitive advantage in the market place.
The best way to build strong customer relationships is through regular personalised contact with your customers.
Regular personalised contact! That’s all very well. But how can small and home based businesses achieve regular personalised customer contact when they are already time poor and juggling all sorts of business issues from day to day management, driving business growth, to making sure cash flow is stable etc.? How do I drag, developing ongoing relationships with customers out of the too-hard basket? I just can’t afford the time!
How do I make these Customers know that I Appreciate their Business when I’m always Time Poor?
‘She is Empowered’ provides a simple to use system and a set of easy to implement strategies to support business owners:
- Keep in touch with customers in an automated and regular way;
- Develop systems to help obtain more and better quality business referrals from existing customers;
- Develop strategic & tactical marketing campaigns to help drive sales;
- Build strong relationships with customers in a personalised way, where your customers become true supporters of your business, spreading positive word of mouth messages to their friends and family, and effectively becoming sales people for your business.
Our approach is based on the simple idea, backed up by years of experience, that regular contact with your customers in a non-threatening and non-sales related way that builds strong repeat business.
Our approach is to use the latest technology and ideas to “touch” customers in a personalised way that leaves them feeling appreciated by you and your business.
‘She is Empowered’ provides a simple to use web-based system that allows you to create positive customer communication using personalised greeting cards, using your own designs & photographs and your own handwriting. click here to try it now
In less than 60 seconds, using our online system, you can create your own professional and customised message, in the form of a greeting card or post card, for your valued customers, new business prospects, and important contacts.
When you press ‘send’ on your computer, we print your card, place it in an envelope, put an Australian stamp on it and post it to any letter box in the world.
Our web-based system comes complete with:
- An Online card catalogue with thousands of preloaded, ready to use card designs for almost any occasion or communication purpose;
- A customised card tool which allows you to design and create cards using your own graphics, logos, photographs and handwriting;
- An Online Contact Manager system where you can record names, addresses, phone numbers, birthdates and other useful information about your customers and their businesses;
- An Online Calendar and Reminder system that will never again let you forget birthdays or other special occasions.
How Regular Customer Contact Works!
Can this work for Your Business?
Our web-based system can work for any business where you are able to capture key customer data such as name and address. It will be particularly effective for businesses that have an ongoing relationship with their customers or where customers have a regular purchase cycle for your product or service, even if this cycle is daily, weekly, yearly or every three years
Our system is ideal for:
- Travel Agents
- Accountants & Bookkeepers
- Mortgage & Finance Brokers
- Real Estate Agents
- Fitness Centres & Personal Trainers
- Recruitment Agencies
- Home based businesses
Contact us for a Free Trial
The best way to find out if a product or service is right for your business is to give it a test. We would be happy to create a gift account, so you can have a play with the web-system and send some cards for free.